The mill owner became aware of how the pictures attracted customers to his fabric. The owner of the store and one of the owners of the mill that made the fabric were friends. The word or term, ∿ruit, became associated with this fabric when the daughter of a merchant, who owned a farm with a large orchard, began to paint pictures of the Swaar apple and paste them onto this particular fabric in her father’s store. The first step affecting the origins of our name is a basic one Fruit of the Loom was originally a cotton muslin fabric that was woven on a piece of machinery called a loom. We certainly appreciate your interest and believe the following information will shed some light on some of your thoughts. Thank you for your letter asking us various questions about our name, as well as sharing some of your thoughts with us. Consumer Services Manager from Fruit of the Loom, Inc. One more thing, how come you never see brown underwear? It just seems like such a natural color for this type of product.Īll my fruits are on my loom! An Asst. Aside from using it as a rag, the elastic waistband can be used as a headband, a toy slingshot, a big paper-holder, a fastener to keep an ice pack in place, or a nice novelty item to snap unsuspecting friends and siblings. You should also take advantage of the multiple promotable uses your underwear has once you’ve finished wearing it. Have you ever noticed that loom is one of those words where the more you say it, the more hysterical it sounds? Loom, loom, loom. I guess calling it Fruit of the Vine would sound a little on the painful side, huh? And Fruit of the Orchard sounds like it would have to be pink. I was wondering, since I’ve been wearing your underwear for so many years, why the heck is your fruit on a loom? I’ve heard of fruit on vines and in orchards but never on a loom.

I think Fruit of the Loom makes the most comfortable underwear around! You leave just the right amount of breathing room in there for the tighty-whitey style. There wasn’t time to cover it all in one letter, so when I wrote them, I kept things brief

How Fruit Got On The Loomįruit of the Loom has a long history dating back to 1851. Are they right? Find out by following Write The Company-a consumer humor blog consisting of crazy consumer affairs and customer service letters about everyday products, services and brands and what the companies behind them had to say about it.Įvery Thursday, Zengage brings you a classic correspondence from the Write The Company archives.

They say Corporate America has no sense of humor.

Fruit loom